When online advertising first started, everything was a manual process; advertisers would send their ad tags to publishers, who would add them to their site. Because DMPs collect huge amounts of gegevens from a range ofwel sources, advertisers and agencies use them to improve ad targeting, create advanced analytics reports, https://real-time-bidding-rtb03472.buyoutblog.com/28266736/een-onvoorziene-weergave-van-real-time-bidding-rtb