“We started to Focus on our packaging, and we realized that we required to make something which wasn’t about becoming poured, but that could be eaten the way bottle water was,” Swanson reported. “We made an ergonomic offer that consumers would want to consume out of, and launched in 2016.” https://sites.google.com/view/gable-top-packaging/kevalaniru-revolutionizing-hydration-with-eco-friendly-water-packaging