Checking Out Exactly How Corporate Philanthropy Shapes Brand Credibility and Consumer Commitment Company philanthropy substantially affects brand credibility and client commitment. Firms that participate in authentic philanthropic efforts typically see a positive change in exactly how customers view them. This positioning of values promotes depend on and psychological links with https://johnnyudfff.daneblogger.com/36218182/corporate-philanthropy-for-social-change-what-works-from-grassroots-to-global